Boycotts work. A boycott of a Sacramento
theatre company resulted not only in the
resignation of a Yes on 8 contributor, but a
public apology and donation to Human Rights
Campaign! We can do this again.
Any number of actions by Cinemark and/or Mr. Stock would serve to show the gay community that they are apologetic for the hurt Mr. Stock has caused them.
These actions include: The resignation of Alan Stock, the issuing of a public apology on behalf of Cinemark and/or Mr. Stock, a matching donation to a charity or nonprofit that serves the gay community (such as Human Rights Campaign in California), or showing that Cinemark truly supports their gay employees by offering domestic partner benefits to ALL of their employees; not just the ones in California where it is required by law.
We are more than willing to call off this boycott at any time. It is up to Cinemark to earn its customers back.
If 50,000 of us commit to see MILK at a competitor instead of a
Century, CineArts, or Tinseltown theater, at an average cost of $10
per ticket, that’s half a million dollars in lost revenue.
Cinemark owns the Century, CineArts, Tinseltown and Cinedome theater chains.